Closing Date

Sunday, 21 November 2021




Newcastle, NSW

Lead Communications, Brand, Marketing, PR & Fundraising for the Schools, People Care & Parishes under Newcastle Anglican.

  • A unique opportunity to develop a complete strategy across the group
  • Lead a large team to drive customer acquisition, care and retention
  • Develop and implement an inaugural sophisticated digital strategy

The organisation

The Anglican Diocese of Newcastle (Newcastle Anglican) is the overarching body for some well-known Hunter and Central Coast organisations.  The Anglican Diocese of Newcastle is located in the state of New South Wales and extends along the coast of the state from Woy Woy to Laurieton and inland to Merriwa and Murrurundi. The cathedral church of the diocese is Christ Church Cathedral in Newcastle. The Diocese serves this geographical region through its 59 parishes, four schools, Samaritans, Anglican Care, Anglican Savings and Development Fund and a number of chaplaincies.  They minister people in rural, regional and city areas.

The social welfare arm of the diocese, Samaritans employs staff in areas of disability, youth, children’s and community services. There are many volunteers, many of whom are parishioners, assisting with emergency relief and recycling programs. Anglican Care, aged care services for residents and in the community.

The diocese has four schools – Manning Valley Anglican College, Bishop Tyrrell Anglican College, Scone Grammar School and Lakes Grammar – An Anglican School. The Diocese has a special relationship with Newcastle Grammar School.

Newcastle Anglican is led by the Anglican Bishop of Newcastle. It employs over 2,500 people and engages with over 10,000 people every week through its activities in many sectors and across all ages. With a combined budget of over $225 million it works in aged and disability care, child development and protection, community development, education, and Christian ministry. It is a large property owner through a trustee organisation and operates a religious charitable development fund.

The role

The Director of Brand and Communications is responsible for managing the development, implementation and evaluation of Newcastle Anglican Diocese communications strategies that engage stakeholders and continue to build Newcastle Anglican’s reputation in the Diocese, it’s parishes, agencies and schools.

The role is responsible for developing brand voice and providing timely media and issue management advice to the Bishop, Executive Leadership, and governing bodies, together with providing strategic advice to the Executive Leadership Team regarding communication and engagement with key stakeholders.  The role is also responsible for leading internal communications to ensure the alignment and reinforcement of the organisation’s Values and cultural development.

The Director of Brand and Communications leads a team in the delivery of communications, public relations, media liaison, publication and marketing services for the Diocese, parishes, agencies, and schools.

Experience, knowledge & skills

To be successful in this role, you will:

  • Experience in working in internal communication, brand/reputation management and/or public relations.
  • Proven Executive leader with demonstrated ability and expertise in project leadership to oversee effective implementation of communication initiatives.
  • Experience in developing thought leadership content for various communications channels;
  • Demonstrated ability to synthesise complex information, conceptualise the information, reframe and shape the ideas to solve complex problems, high priority issues and business processes.
  • Strong interpersonal skills including excellent communication, motivational skills, complex influencing and persuasiveness strategies, ability to deal with conflict resolution and ability to work with a diverse employee and stakeholder group.
  • Strong relationship management skills, with a proven ability to collaborate effectively with internal and external stakeholders and operate as the go-to trusted advisor for internal stakeholders.
  • Ability to think laterally and strategically, develop and select an appropriate course of action and provide contingencies, particularly in the face of ambiguity.
  • Energetic leadership ability to improve performance, drive and deliver challenging goals through leaders, teams and others resulting in strategic change.
  • Demonstrated experience in leading teams and developing people
  • Sound experience in the development, analysis & reporting of KPIs and other general analytical results
  • Significant experience in conducting business improvement reviews across a broad range of processes
  • Willingness to own work and problems and see through to completion and to use own initiative to resolve issues, whilst dealing with a diverse range of people.
  • Demonstrated interest in the community and social outcomes and an alignment to the mission of the Diocese.

To apply

People for Purpose are partnering with Newcastle Anglican to lead the search for this role.

We invite you to read the position description here.  We also encourage you to visit the Newcastle Anglican website here.

Once you have absorbed this information and done your own research, if you have specific questions, please call us on 0468 625 252 or email [email protected]

To apply, as well as your CV, you must submit a cover letter outlining why you are interested in representing Newcastle Anglican and how your skills and experience align to this opportunity.

Applications close 5pm on Sunday, 21 November 2021

Apply Now